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Do people have to start the checkout on your website to find out what the shipping cost is going to be?

Why most e-commerce websites don’t convert as well as their owners want them to?

What got you here won’t get you there

The better you know your target market, the higher your conversion rate goes

How often should you look at your Shopify store’s stats?

Becoming a data-driven Shopify store owner

How to prepare for a successful BFCM shopping season

You Don’t Have a Revenue Problem

Can you decide with confidence?

Dig into the data

Finding what to focus on for a 10-day exploration period

23, 21, 10

Are you building your brand or just generating revenue?

Smoother path is not always the shorter path

Optimize or Die

What happens when you try to manage a Shopify customization project too much?

Simpler Product Images Are Always Better

Convincing, Helpful Product Images

Have you ever felt stuck in growing your Shopify store?

10 Ways to invest in your Shopify store

Focus on your bestsellers to increase your Shopify Store’s Conversion Rate

A Simpler Homepage Slideshow Alternative

How can I calculate my store’s conversion rate for the past 30 days?

Even with the best Shopify theme you can get a mediocre website


Slow Shopify Store With A Premium Theme? Dev Skills Are No Longer Enough To Fix It

Recover More Abandoned Carts with Klaviyo

What is the simplest CRO habit you can get into now?

How Using Recruiters Kills Your Chances Of Finding The Right Shopify Optimization Expert

A list of Shopify podcasts (you should be listening to)

How To Use Your Email List To Get Repeat Traffic To Your Shopify Store

Transitioning from liability- to asset-based traffic

Facebook Ads: An Asset Or A Liability?

Shopify Apps May Cost You More Than You Pay For Them — Especially If They’re Free

Types of Shopify Optimization Work

Dealing With The “Broken Toolset” Cause For Slow Shopify Stores

Slow Shopify Store Is Just A Symptom...

What is Shopify Speed Optimization?

Shopify CRO QuickTip #5—Kill The GIF Superhero

Shopify CRO QuickTip #4 — Remove Your Homepage Slideshow

Shopify CRO Quick Tip #3—Use the Shopping Behavior report in Google Analytics to spot funnel leakage

Shopify CRO Quick Tip #2—Fix your bugs before you do other kinds of improvement

Shopify CRO Quick Tip #1—Use your website on your smartphone

3 Signs You Need a Premium Shopify Theme

Hey, Shopify App Developers, Get Your Apps Off My Live Site (At Least For Now)

How to Avoid Zombie Code

3 Ways to Check if You Have Zombie Code on Your Shopify Store

Zombie Code—One More Reason for a Slow Shopify Store

Baymard institute advises you to “Avoid ‘Quick View’ Overlays”

The Impact Of Keeping Quick Shop On Your Store

The Quick Shop Low Info Diet

To Quick Shop or not

A Samurai Sword Is So Sharp It Can Slice Your Page Load Time In Half

What can slow down the loading of your Shopify store?

Is your Shopify store fast enough for your visitors?

Would you shop fast or slow?

Don’t panic over the decrease of one variable from the revenue formula

Increasing Average Order Value, Part 3

Influencing Average Order Value, Part 2

Influencing Average Order Value, Part 1

Derailers On Your Own Site (Improving your Shopify Store Conversion Rate, Part 3)

Beyond friction—anticipate the derailers in the life of your potential customers (Improving your Shopify Store Conversion Rate, Part 2)

How Do You Improve Your Shopify Store’s Conversion Rate?—Part 1

How Do You Increase The Traffic To Your Shopify Store?

Playing with the revenue formula—Part 1

The Revenue Equation

Know your Numbers—Part 2

Know Your Numbers—Part 1

What is the safest (and quickest) way to share access to your Shopify store with an expert?

“My Shopify Store Has a High Bounce Rate. Is Page Speed the Problem?”

Shopify Optimization — When is The Time to Ditch That App?

Improving your Shopify Store — How to keep making money while a customization is underway?

Why Food Entrepreneurs Should Setup Conversion Goals in Google Analytics?

Shopify Store Customization — What Is A Reasonable Project Budget?

No Sales on Your Shopify Store? Find The Biggest Trust-Killer for Your Visitors

Launched Shopify Store a month ago, got almost 1000 visitors, yet no sales. Where is the problem?

Rumen Dimitrov