Increasing Average Order Value, Part 3
The third and most simplest way in increasing average order value is just to sell more. Is there a way to bundle your products and provide a quantity discount so that you encourage people to spend more money with you?
Here are some ideas:
- Offer a “family” or “friend” pack and help people image how grateful their friends would be for the gift
- Selling consumables? Increase your minimum pack size or create a bigger bundle with bigger savings (emphasize shipping savings, too)
- Encourage buying more than one item by moving the free shipping threshold to cover 1.5x or 2x of your single-item price.
If you’ve read this far, you’ll like my guide to discovering missed revenue opportunities on your Shopify store!