How To Use Your Email List To Get Repeat Traffic To Your Shopify Store

By Rumen Dimitrov • 1 min read

You’ve set your email list up and people are flowing in. Now comes the question—“How do I actually use it?”.

You could email people when:

Don’t forget to link to a product, whenever you mention it in an email. Or have a list of featured products at the end of each email.

What about the frequency?

You can email from daily to once a month. It all depends on the expectations you create in your list members. Once a month will be too less for some, once a day will be too much for others, especially if there is no other value than seeing your products in an email.

If you choose to go the daily route—to avoid unsubscribes you should make it easy for people to select a frequency with which to be emailed.

Your email list is your private social network

Think about it that way for a while and you’ll come up with more ideas about increasing the value people get from being on it.

If you’ve read this far, I believe you’ll benefit from my “No Code Shopify Speed Optimization” guide! It is a quick read that’ll help you get the right mindset towards your Shopify store customizations.

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    Rumen Dimitrov