Becoming a data-driven Shopify store owner

By Rumen Dimitrov • 2 min read

We would be far more data-driven going forward with our goals for [our Shopify store]. We would then use this data to work on areas of weakness. That should give us incremental improvements as we go forward.

That’s what Sam Fothergill, the director of Hinders Bait, said when I asked: “What would you do differently from now on in your Shopify store?”.

But what does it mean to be data-driven?

As a company selling online, you are gathering tons of data.

To be data-driven you should:

Once you know how to measure your visitors’ reaction to changes, make your final decisions based on data, too.

What are the benefits of being data-driven?

When do you need to become data-driven?

The earlier you start, the better! If starting from zero, you’ll have to use other people’s data (what others report works well for them) until you find something that works for you.

As soon as you have your pool of analytics data, pay less attention to the others and decide from your source of truth. What works for you may turn out to be the exception, not the rule. After all, your analytics data is a codified version of the behavior of your visitors reacting to your website. The insight you extract can’t get more targeted to your business :)

Can somebody else do it for me?

Yes, you could outsource it. You can skip the nitty-gritty details of filtering, gathering and analyzing data. External help will result in the form of dashboards and reports. They’ll answer some of your questions and pose new ones.

You still need the right habits (to consult the data) and the mindset that your data is the oracle you need to ask when you have questions. Otherwise the reports will be useless.

If you’ve read this far, you’ll like my guide to discovering missed revenue opportunities on your Shopify store!

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    Rumen Dimitrov